Customer experience
How can a workflow become easier to understand, with less friction between a person and the next step?
RESEARCH & DEVELOPMENT
We explore ideas by bringing them into everyday work: building, using, testing, and learning before we launch.

WHAT WE EXPLORE
How can a workflow become easier to understand, with less friction between a person and the next step?
Where can AI help people organise information, work through decisions, or reduce repetitive effort?
How can notes, projects, applications, and support conversations become easier to act on?
We use our own products repeatedly in our internal work. Daily testing helps us find awkward moments, challenge assumptions, and improve the experience before a launch.
Explore our brandsFROM OBSERVATION TO IMPROVEMENT
Our approach starts with a real need, moves into a working version, and continues through repeated testing. We judge an idea by whether it helps the person using it.
A CONVERSATION STARTS HERE
Talk to us about research collaboration, product ideas, or a workflow that could work better.
Let’s talk hello@aerimak.com